AXE Shock Full Browser Flash Video

I found this link through the July/August 2007 Adobe Edge newsletter and I just couldn’t leave the page once I got there. Full browser FLV is impressive enough but the AXE commercial really makes you want to keep watching.

Even more intriguing is being presented with different path options. While it’s a simple implementation here (continue or not), the marketing possibilities and the visitor interaction really move to a new level. It’s all about keeping the visitor engaged and ads like this and Little Deviant, which promotes the Scion, really add an aspect of fun while getting their advertising message across. Flash has really come a long way and I truly believe the best is yet to come.

On another note, I’ve been Goog’d! Starting today rabidGadfly.com will be aggregated on FULLASAGOOG. Thanks, Geoff!

-rG