SWFFix Alpha Available for Download

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The SWFFix alpha is now available for download. I really thought that this project had been kicked to the curb because the site had been neglected since February 6th, the day it was introduced.

For those who don’t already know, “SWFFix is a project by Geoff Stearns [swfObject] and Bobby van der Sluis [UFO] with the goal to create the ultimate JavaScript library for embedding Flash content.”
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AXE Shock Full Browser Flash Video

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I found this link through the July/August 2007 Adobe Edge newsletter and I just couldn’t leave the page once I got there. Full browser FLV is impressive enough but the AXE commercial really makes you want to keep watching.

Even more intriguing is being presented with different path options. While it’s a simple implementation here (continue or not), the marketing possibilities and the visitor interaction really move to a new level. It’s all about keeping the visitor engaged and ads like this and Little Deviant, which promotes the Scion, really add an aspect of fun while getting their advertising message across. Flash has really come a long way and I truly believe the best is yet to come.

On another note, I’ve been Goog’d! Starting today rabidGadfly.com will be aggregated on FULLASAGOOG. Thanks, Geoff!

-rG